Currently building: AI OS— an agentic operating system for marketing operations

Mike Brown

SEO Strategist · Agentic AI Specialist · Agency Founder

Virginia Beach, VARemote onlyHolistic SEO office — Pasadena, CA

10+ years in SEO and 18 years across digital marketing and operations — scaling organic growth, partner channels, and marketing work for SaaS, e-commerce, hosting, healthcare, and professional services. I run two ventures and architect agentic workflows that execute SEO, analytics, and cross-platform work end-to-end.

Get in Touch Download CV (PDF)LinkedIn

10+

Years in SEO (18 across digital marketing & ops)

Active AI & SEO certifications

$8.86M

Attributed organic revenue (Dr. Berg, 4 yrs)

+217%

Organic traffic growth (Dr. Berg, 4 yrs)

About

SEO Strategist & Consultant Creating Automated Workflows with AI Agents

I'm an SEO strategist, agency founder, and agentic AI operator. I help businesses generate leads not just through Google, but through LLM platforms — ChatGPT, Perplexity, Gemini, Claude, and Copilot — that are reshaping how people discover brands. From organic search to GEO, AEO, and LLM citation optimization, I make sure brands get surfaced, cited, and recommended across every search engine and AI assistant.

Search marketing is rapidly absorbing AI — every forward-thinking agency, in-house team, and operator is already leveraging it to automate the work that used to take dozens of human hours per week. I'm not transforming away from SEO. I'm incorporating agentic AI workflows into the practice — using multi-agent systems to handle research, monitoring, drafting, reporting, and cross-platform data reconciliation continuously, while senior judgment stays on strategy and decisions.

I run two ventures. Holistic SEO — the LLC I've operated since 2018, recently re-positioned around local SEO for health and wellness optimization clinics. And Agentic Workforce Company — where I'm building agentic workflows that own end-to-end operations. The agentic capability spun off from infrastructure I built during a 4-year engagement with Dr. Berg Nutritionals (+217% organic traffic, $8.86M attributed organic revenue).

I run a hybrid workforce daily — human expertise paired with AI agents on OpenClaw, Hermes, Claude Code, Claude Cowork, and ChatGPT Codex. I'm currently architecting an AI Operating System (AI OS) — a unified control plane for the agentic workflows I deploy for clients. Open to remote contract, fractional, and advisory engagements where SEO and AI delivery infrastructure actually move the needle.

Four ways to work with me

Contract SEO + AI Search work

SEO, AEO, GEO, and LLM citation optimization leveraging agentic workflows. Bring your brand into the new age of AI-driven discovery — across Google, ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Local SEO for wellness clinics

Hormone, TRT, anti-aging, med spas, weight loss, cosmetic surgery — via holisticseo.co. Six-channel patient acquisition engine, run as one.

Agentic AI for your operations

Build the AI agent team — at agenticworkforcecompany.com. Multi-agent workflows that handle SEO, content, analytics, and cross-platform ops end-to-end.

Fractional or advisory leadership

SEO, automation, or AI-ops leadership for teams that need senior judgment plus production-grade execution — without a full-time hire.

Featured projects · Notable clients

Long-term engagements, measurable outcomes.

Two named clients account for most of my last four years of consulting work. Both ran multi-year, and both are still operating off the systems I built for them.

SEO + Agentic AI · 4 years

Dr. Berg Nutritionals

May 2022 – Apr 2026 · via Holistic SEO

drberg.com

Full-service SEO strategy and agentic AI operations for one of the largest health and wellness brands online. I led technical SEO, content operations, GEO/AEO positioning, and built agentic workflows cross-referencing GA4, Search Console, YouTube Studio, Shopify, and Klaviyo to surface growth opportunities single-team dashboards leave hidden.

+217%

Organic traffic growth

$8.86M

Attributed organic revenue

DR 68→77

Domain Rating lift

2,074

Articles published

56,919 → 180,648 monthly visits · 3,109 referring domains built · AI-assisted content production system

Read full case study

SEO Management · 2 years

HyperWolf

Jan 2023 – Dec 2025 · via Holistic SEO

hyperwolf.com

SEO strategy and team leadership for HyperWolf — the largest privately owned legal cannabis delivery company in Southern California (and one of the largest in the country). During my engagement, the business expanded into legal THCA shipping nationwide, requiring SEO and content strategy for a rapidly shifting multi-state regulatory landscape.

Managed multi-market local SEO · Navigated cannabis ad restrictions · Supported the launch of national THCA delivery

Agency Leadership · 2 years

Celebrity Plastic Surgeons (Los Angeles)

2016 – 2017 · via Intact Info

Led SEO strategy and execution for a portfolio of well-known LA celebrity plastic surgeon practices. Managed a cross-functional team of SEO Specialists and Content Writers, building strategies tailored to each surgeon's competitive landscape, procedure mix, and patient-acquisition funnel.

Owner-operator · 8+ years

Holistic SEO

Jan 2018 – Present

holisticseo.co

The LLC I've operated since 2018. Started as a general SEO agency; recently re-pivoted to specialize in local SEO for wellness and optimization clinics — hormone, TRT, anti-aging, med spas, weight loss, cosmetic surgery, IV and peptide therapy. Built around the "Six Surfaces + Foundation" framework: Local SEO, LSAs, Google Ads, Meta, content, and AI answers — coordinated as one connected engine, with technical SEO and digital PR underneath.

Founder · 2026

Agentic Workforce Company

Jan 2026 – Present

agenticworkforcecompany.com

Newer venture. I design and operate agentic workflows that handle SEO, content, analytics, and operations end-to-end — 24/7, without the headcount. Not chatbots, not copilots — AI operators that own complete workflows. Spun off from the agentic delivery infrastructure I built internally at Holistic SEO during the Dr. Berg engagement. Currently architecting an AI Operating System (AI OS) — a unified control plane for the agentic workflows I deploy across client environments.

Experience

From tech support to founder. 18 years.

The full arc — every role I've held, reverse chronological.

Founder & Agentic AI Specialist

Jan 2026 — Present

Agentic Workforce Company·Contract · Virginia Beach, VA · Remote

Designing and operating agentic workflows for production SEO and marketing operations. I take documented SOPs and workflow documentation and turn them into agentic workforce hierarchies with defined roles, autonomy tiers, and governance frameworks. Wire GA4, Search Console, Shopify, Klaviyo, YouTube Studio, and Triple Whale into a unified data layer via APIs and MCP integrations, then deploy AI agents on OpenClaw, Hermes, Claude Code, Claude Cowork, and ChatGPT Codex to reconcile cross-platform data and surface insights single dashboards miss.

Founder & Business Owner

Jan 2018 — Present

Holistic SEO·Self-employed · Pasadena, CA office · Remote

Boutique SEO agency built on one principle: fewer clients, deeper commitment, better results. Scaled from traditional SEO into GEO/AEO/LLM citation optimization, then into agentic AI operations. Six-channel programs (Local SEO + Map Pack, LSAs, paid search, paid social, organic content, AI answers). Recently re-positioned around wellness and optimization clinics.

SEO & AI Search Strategy Consultant — Dr. Berg Nutritionals

May 2022 — Apr 2026

via Holistic SEO·Contract

+217% organic traffic growth (56,919 → 180,648 monthly visits)
$8.86M attributed organic revenue
Domain Rating: DR68 → DR77 · 3,109 referring domains
Built AI-assisted content production system · 2,074 articles published

SEO Manager / Strategy Consultant — HyperWolf

Jan 2023 — Dec 2025

via Holistic SEO·Contract

Multi-market local SEO for the largest privately owned legal cannabis delivery company in Southern California. Supported expansion into nationwide legal THCA shipping. Navigated cannabis advertising restrictions across multiple state regulatory landscapes.

Affiliate Marketing Manager

Feb 2018 — Feb 2021

HostPapa·Full-time · Remote

Turned a stagnating affiliate program into HostPapa's top-performing revenue channel — growing channel-sourced revenue ~150% over 3 years — by diversifying recruitment, onboarding super-affiliates, and managing multiple affiliate systems across the brand portfolio. Expanded reach across ShareASale, Commission Junction, and Impact Radius; coordinated Google Ads and search to reinforce the affiliate funnel. Surpassed quarterly targets at 110–130% of plan across total sales, channel activity, and recruitment.

SEO Manager

2016 — 2017

Intact Info·Full-time · Los Angeles County, CA · On-site

Built and ran complete SEO programs for a portfolio of celebrity plastic surgeon websites across California, driving 50–80% YoY organic traffic growth through keyword research, on-page optimization, content strategy, and off-site authority work. Led a cross-functional team of SEO Specialists and Content Writers; designed new SOPs that expanded the active client portfolio ~30% and drove 8–12 point Domain Authority improvements.

Marketing & Business Development

Sep 2014 — Aug 2015

InMotion Hosting·Full-time · Los Angeles, CA · On-site

Built InMotion's partner pipeline end-to-end — from inbound affiliate inquiries through outbound enterprise prospecting — and launched new referral and affiliate channels that drove a 20–30% lift in partner-sourced account sales. Negotiated tiered commission models and partnership terms that improved program margins across shared, VPS, and dedicated hosting products.

Earlier roles (2008 – 2014) — 4 positions

Lead Generation & Business Development

Jan 2014 — Aug 2014

Web Leads, Inc.·Full-time · Los Angeles Metro

Closed new accounts at a pace 20–30% above team conversion benchmarks by combining high-throughput outreach with consultative selling. Secured enterprise-level accounts and grew them through renewals and expansion deals by working directly with senior decision-makers.

Dedicated Server Sales & Marketing Associate

Apr 2013 — Dec 2013

QuadraNet·Full-time · Los Angeles, CA

Designed and managed QuadraNet's integrated marketing and social plan, growing inbound leads ~25–35% through coordinated campaigns across hosting industry forums, industry platforms, and social networks. Produced technical web content (site copy, blogs, forum posts, social) tuned to SEO.

Senior Sales Associate

Sep 2009 — Mar 2013

InMotion Hosting·Full-time · Virginia Beach, VA

Surpassed monthly sales quota by 15–25% on average across a 3.5-year tenure through consultative needs discovery — matching prospects to shared, VPS, dedicated, or domain solutions. Drove 30%+ attach rates on premium add-ons (cPanel, SSL, backups, security packages, cloud upgrades) by translating performance, security, and compliance trade-offs into plain language customers could act on.

Technical Support Representative

Dec 2008 — May 2009

Liberty Tax Service·Full-time · Virginia Beach, VA

Provided multi-channel technical support to Liberty Tax franchisees nationwide, sustaining an 80%+ first-call resolution rate through peak tax season by triaging issues across incident tracking, live chat, phone, and remote desktop tools. Diagnosed root causes and authored resolution playbooks that reduced repeat tickets ~20%.

Skills & expertise

What I do, organized.

18 years of compounding skill across SEO, marketing operations, and now agentic AI. Listed below is what I bring to every engagement.

Agentic AI & Automation

Multi-agent orchestration
OpenClaw
Hermes (Nous Research)
Claude Code
Claude Cowork
ChatGPT Codex
LLM APIs & MCP integrations
Data pipeline design
Cross-platform intelligence
Agentic workforce design
Process automation
Workflow orchestration
Knowledge systems (vector DB + multi-agent reasoning)
Vibe coding · Intent-driven dev

SEO & AI Search

National & Local SEO strategy
Technical SEO audits
On-page optimization
GEO / AEO
LLM citation optimization
Citation share-of-voice (ChatGPT · Perplexity · Gemini · Claude · Copilot)
Entity optimization
Knowledge graphs
Structured data / Schema
Content strategy & topical authority
Link building · Digital PR
Map Pack / Local Pack
Local Service Ads

Marketing & Growth

Affiliate program management
ShareASale
Commission Junction
SEM / PPC
Lead generation
B2B sales development
Multi-channel campaign strategy
Partner channel development
Analytics & CRO
Marketing automation

Tooling & Platforms

Ahrefs
Semrush
Screaming Frog
SurferSEO
Yoast
GA4
Google Search Console
Bing Webmaster
Looker Studio
Shopify
WordPress
Klaviyo
Triple Whale
Cloudflare
Slack
Microsoft Teams
ClickUp
Monday.com
HubSpot
BuzzStream
Hootsuite

Certifications

20 active certifications. Most from 2026.

The biggest four AI/LLM credential issuers are featured below. Full list of all 20 (with verification links) is expandable.

Anthropic

4 certs · Claude, Cowork, Code & in Action

Google AI

6 certs · Coursera specialization

Microsoft

1 cert · Career Essentials in GenAI

IBM

1 cert · AI Fundamentals (SkillsBuild)

View all 20 certifications

Anthropic (4) · Apr 2026

Claude 101
Anthropic · Apr 2026
Verify
Claude Code 101
Anthropic · Apr 2026
Verify
Claude Code in Action
Anthropic · Apr 2026
Verify
Introduction to Claude Cowork
Anthropic · Apr 2026
Verify

Google AI (6) · May 2026 · Coursera

Google AI Professional Certificate (Specialization)
Google · Coursera · May 2026
Verify
AI for Brainstorming and Planning
Google · Coursera · May 2026
Verify
AI for Content Creation
Google · Coursera · May 2026
Verify
AI for Data Analysis
Google · Coursera · May 2026
Verify
AI for Research and Insights
Google · Coursera · May 2026
Verify
AI for Writing and Communicating
Google · Coursera · May 2026
Verify

Microsoft & IBM · May 2026

Career Essentials in Generative AI
Microsoft · LinkedIn · May 2026
Verify
Artificial Intelligence Fundamentals
IBM SkillsBuild · May 2026
Verify

LinkedIn Learning (5) · May 2026

Ethics in the Age of Generative AI
LinkedIn Learning · May 2026
Verify
Learning Microsoft 365 Copilot for Work
LinkedIn Learning · May 2026
Verify
What Is Generative AI?
LinkedIn Learning · May 2026
Verify
What Is Generative AI? (Professional CEUs)
LinkedIn Learning · May 2026
Verify
Your Top AI Questions Answered: AI Literacy for Everyone
LinkedIn Learning · May 2026
Verify

Other AI / Data · Apr 2026

Data Integration Expert
Windsor.ai · Apr 2026
Verify

SEO & Marketing (legacy)

Yoast SEO for WordPress
Yoast · Apr 2016
Verify
Hootsuite Certified Professional
Hootsuite · Feb 2016
Verify

Tech Stack

The platforms I deploy on every day.

I don't build agentic infrastructure from scratch. I integrate the best tools in AI, knowledge management, and orchestration — and deploy them on real production workflows.

AI & Reasoning

Agent Frameworks

Knowledge & Data

Infrastructure

Communication

Operations

Recommendations

What clients have said.

LinkedIn endorsements from named clients, and 5-star reviews from the Holistic SEO Google Business Profile.

LinkedIn Recommendation

“A highly skilled SEO professional who played an important role in strengthening our organic presence. Consistently demonstrated a strong understanding of content strategy, search intent, and how to build scalable SEO initiatives.

Karl Canto

Head of Marketing, Dr. Berg Nutritionals

LinkedIn Recommendation

“One of the most well-rounded SEO professionals I've worked with — a deep understanding of what drives sustainable organic growth, with the strategic thinking to back it up.

Lucian Cicos

Senior UX/UI Designer · 4 years alongside Mike at Dr. Berg Nutritionals

Google Review

“Great company to work with! We've partnered with Holistic SEO for several years now, and they've consistently delivered. As the Marketing Director at Hyperwolf, I've worked closely with Mike, who always takes the time to understand our business and goals instead of offering generic strategies. Our search visibility and traffic have grown year after year, and the team has stayed flexible as our needs evolve. If you're looking for an SEO partner that brings real, long-term value, they're a solid choice.

Jenna Renz

Marketing Director at HyperWolf · Google Review

Google Review

“I have had the pleasure of knowing Mike for a long time but had not worked with him in a professional sense until this past spring at Holistic SEO. I was extremely impressed by his professionalism, promptness and knowledge. The report he issued for my company displayed a depth of understanding that blew me away. With his suggestions, we came up with an action plan that I am currently implementing. Mike's service and professional advice were instrumental in allowing me to understand what I needed to do to help take my business to the next level.

Edward Linsmier

Local Guide · 44 reviews · Google Review

See more on the Holistic SEO Google Business Profile.

Education

Bachelor’s Degree, Philosophy.

Old Dominion University · 2003 – 2008.

Old Dominion University

Bachelor’s Degree, Philosophy — Concentration in Law, Minor in Political Science

2003 – 2008

Activities: Philosophy Club · Model United Nations Society

Current availability

Open to remote contract, full-time, fractional & advisory engagements.

SEO, GEO/AEO, and agentic AI work for teams that need senior judgment alongside production-grade execution.

18+ years in SEO & digital marketing
•
20 active AI & SEO certifications
•
Remote only · USA-based

Contract

Project or retainer

Full-time

Remote-only roles

Fractional

1-2 days/week

Advisory

Strategy & oversight

Reach me using the Get in Touch button at the top of the page, or on the mobile bar below.